Recognition
Recommended by Liquor Licencing Authority
Beverly has been recognised and recommended by the Liquor Licencing Authority as one of the best agents in the industry - an acknowledgment of her consistent results and trusted expertise.
About Beverly Jeursen - Your Trusted Liquor Licence Expert
Beverly Jeursen is a highly experienced liquor licence consultant with more than 20 years specializing in liquor licence applications in Cape Town and surrounding areas. Her commitment to clients is simple: achieve the desired outcome. With one of the highest approval rates in the field, Beverly ensures that every application is handled with precision and persistence.
Authority Recommended
This official recommendation - rarely given - acknowledges consistently high approval rates, professional application preparation, ethical business practices, and deep understanding of liquor legislation.
Journey
20+ Years of Excellence
From early career beginnings to industry recognition, Beverly's journey reflects decades of dedication to helping businesses succeed.
1
Early Career (2000s)
Began career in liquor licence consultation during a transformative period for South African liquor legislation. Starting in Cape Town's Western Cape, quickly established herself as a knowledgeable and reliable consultant, helping restaurants, pubs, and bottle stores secure their liquor licences with unprecedented success rates.
2
Building a Reputation (2010s)
Deepened expertise in Western Cape liquor legislation, serving clients throughout Cape Town and surrounding areas. Handled increasingly complex applications including large-scale festival licences, multi-location bottle store chains, high-profile restaurant groups, hotels, and craft brewery licences.
3
Industry Recognition (2015-Present)
Formally recognised by the Liquor Licencing Authority as one of the best agents in the industry. This recognition solidified Beverly's position as a leading liquor licence consultant in Cape Town, with thousands of successful applications across all licence types for clients throughout Cape Town and surrounding areas.
Expertise
All Licence Types Mastered
Beverly is expert in all 10 types of liquor licence applications under the South African Liquor Act.
New Applications (Section 36)
Restaurants, pubs, bars, taverns, bottle stores, hotels, and all business types.
Licence Transfers (Section 65)
Business sale and purchase, ownership changes, due diligence for buyers, expedited processing.
Temporary Licences (Section 48(1))
Seasonal businesses, pop-up establishments, market traders, trial periods.
Event Licences (Section 48(4))
Weddings and receptions, music festivals, corporate events, special occasions.
Premises Alterations (Section 53)
Renovations and extensions, layout changes, expansion projects, regularization of unauthorized changes.
Extended Trading Hours (Section 59)
Late-night trading, nightclubs and entertainment venues, weekend extensions, special trading periods.
Financial Interest Transfers (Section 51)
Partnership changes, shareholding adjustments, adding/removing partners, corporate restructuring.
Liquor Storage (Section 57)
Warehouse applications, off-site storage, multiple locations, bulk storage facilities.
Licence Removal (Section 66)
Business relocations, moving to new premises, maintaining licence status, strategic moves.
Trading Consent (Section 65(3))
Immediate trading during transfers, revenue protection, business continuity, fast-track processing.
Areas Served
Serving Cape Town and Surrounding Areas
With 20+ years serving Cape Town, Beverly understands the nuances of Western Cape liquor licencing requirements.
Cape Town CBD & Surrounds
City Bowl, V&A Waterfront, Atlantic Seaboard, Sea Point, Green Point
Northern Suburbs
Blouberg, Table View, Milnerton, Durbanville, Bellville, Tyger Valley
Southern Suburbs
Claremont, Newlands, Constantia, Rondebosch, Observatory, Wynberg
Winelands & Coastal
Stellenbosch, Paarl, Franschhoek, Somerset West, Strand, Gordon's Bay
Industries
Industry Specializations
Beverly serves clients across all sectors of the hospitality and liquor retail industries.
Restaurants & Cafes
Fine Dining
Pubs, Bars & Taverns
Bottle Stores
Hotels & Guest Houses
Event Venues
Wine Farms
Craft Breweries
Nightclubs
Supermarkets
Wedding Venues
Conference Centers
Approach
The Beverly Jeursen Approach
Five core principles that guide every client engagement and ensure successful outcomes.
Client-Centered Service
Every client receives Beverly's personal attention. No call centers, no middlemen - you work directly with Beverly throughout your application process.
Thorough Preparation
Success starts with meticulous preparation. Beverly ensures every application is complete, accurate, compliant, and presented to the highest professional standards.
Proactive Problem Solving
Challenges arise in any application process. Beverly's experience means she anticipates issues, addresses objections, navigates complications, and protects your interests throughout.
Strategic Timing
Timing matters in liquor licence applications. Beverly advises on optimal application timing, seasonal considerations, strategic sequencing, and deadline management.
Relationship Management
Professional relationships with Liquor Licencing Authorities ensure efficient communication, faster processing through established channels, respectful engagement, and a professional reputation that enhances your credibility.
Why Choose Beverly
Proven Track Record & Authority Recognition
With thousands of successful applications over 20+ years, Beverly's track record speaks for itself.
Proven Track Record
- One of the highest approval rates in Cape Town
- Minimal rejections due to thorough preparation
- Fastest processing times through expert application
- Satisfied clients across all business types
Authority Recognition
- Trusted expertise acknowledged by regulators
- Ethical practices that protect clients
- Professional standards that set industry benchmarks
- Consistent quality over decades of service
Comprehensive Knowledge
- All 10 licence types under South African law
- Western Cape specific requirements and practices
- Every section of the Liquor Act
- Historical context and practical experience in Cape Town
Personal Service
- Direct communication - always speak with Beverly
- Personal attention - expert focus on your application
- Flexible availability - responsive to your timeline
- Long-term relationships - clients return for future needs
Testimonials
What Our Clients Say
Real feedback from clients who have worked with Beverly Jeursen.
"Beverly handled our liquor licence application with absolute professionalism. What seemed overwhelming became straightforward with her guidance. Our licence was approved without complications, and we were trading within 90 days. Highly recommended."
R
Restaurant Owner
Cape Town
"As a multi-location operation, we needed someone who understood complex licensing across multiple premises. Beverly's expertise with our transfers and new applications was invaluable. She's our only consultant now."
B
Bottle Store Chain
Northern Suburbs
"Event licences every weekend meant we needed reliable, fast service. Beverly has processed over 50 event licences for our venue with zero issues. She's part of our success."
W
Wedding Venue Owner
Stellenbosch
"When we wanted extended trading hours, competitors said it wouldn't be approved in our area. Beverly prepared such a thorough application that it was approved despite local objections. Worth every cent."
P
Pub Owner
Western Cape
Philosophy
Professional Philosophy
The values and principles that guide Beverly's practice.
Integrity First
Beverly operates with unwavering integrity: honest assessments, transparent pricing, ethical practices, and client advocacy where your interests are paramount.
Education & Empowerment
Beverly believes informed clients make better decisions. She provides clear explanations, realistic expectations, ongoing updates, and compliance guidance.
Continuous Improvement
Even with 20+ years experience, Beverly stays current: legislative updates tracked, Western Cape changes monitored, industry developments incorporated, and best practices refined continuously.
Get Started with Beverly
Whether you're opening your first restaurant, buying an existing pub, planning a wedding, or expanding your liquor retail business, Beverly Jeursen provides the expertise you need for liquor licence success.
WhatsApp:Click to revealphone number
Office Hours:
Monday - Thursday: 09:00 - 17:00
Friday: 09:00 - 15:00
Location: Blouberg, Cape Town, Western Cape